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The web site mushmcmurray.com had the following in the site, "Follow us on Twitter and Facebook! Meet the Support Team." I noticed that the webpage stated " Welcome to Mush McMurray Kennels." They also said " Mush McMurray is the hometown mid and long distance sled dog team of Fort McMurray, competing in sled dog races internationally! Not only do we provide our dogs with the highest level of care, but we also focus on the best possible nutrition and maintaining a clean healthy environment. Please take a moment to visit our site to learn about what Mush McMurray has to offer! Create a free website." The meta header had Mush McMurray as the first optimized keyword. This keyword is followed by Sled dog, husky, and sled dog tours which isn't as important as Mush McMurray. The other words mushmcmurray.com used was dog training. fort mcmurray is included but could not be understood by web engines.